Music Matters Live returns to Singapore’s Clarke Quay for 21st anniversary edition
Four nights of free live music as part of All That Matters 2026 this October, with 40 emerging artists from 15 countries
All That Matters, the industry platform produced by Singapore-based Branded, enters its 21st year this October under the tagline "Where Culture is Currency".
This year, the event runs from October 2-7 on a single pass that pairs a music festival with a conference. It also comes with a rebrand that introduces a "MATTERS" logo designed as a continuous loop.
The conference takes place at Hilton Singapore Orchard from October 5-7 and is organised into five different tracks: Music Matters, Gaming Matters, Culture Matters, Sports Matters and Marketing Matters.
Topics include content, web3 and AI, among others, with announced speakers from companies such as Universal Music Group, SoundCloud, YouTube APAC, Live Nation Singapore, NBA, Microsoft Xbox, Billboard, Canva, Sony, and more.
Read this next: Hong Kong to host inaugural Asia Music Event in November
Music Matters Live is the festival half of All That Matters and opens the week. It features 40 emerging artists from 15 countries across four free nights at CQ @ Clarke Quay on October 2 to 4 and again on October 7.
The Mainstage is at Fountain Square, with more shows at Swee Lee, and organisers say the line-up is roughly 50% female-led.
Read this next: Carl Cox heads to CÉ LA VI Singapore for Race Week 2026
The programming is built around a run of showcases such as the MadeIN country spotlights (curated sets celebrating international talent and independent music markets), which includes a first-time one for Nagaland, alongside dedicated slots for the Philippines and Japan.
Universal Music brings its Southeast Asian roster together for a regional pop showcase, and Sounds Australia holds sets across both the Mainstage and Swee Lee.
The programme wraps with Girls' Night Out, a closing showcase built around female artists from across the region.
For more information on Music Matters Live, head here.
Amira Waworuntu is Mixmag Asia’s Managing Editor, follow her on Instagram.
Never miss a beat. Subscribe to our Scene Report newsletter or follow us on Instagram.
