Collabhouse launches Campaigns to connect artists & influencers

Collabhouse, the music promotion and licensing platform, has officially launched its new Campaigns feature.

Tailored for the creator-driven era, Campaigns enables music makers to partner directly with content creators to promote tracks across platforms like TikTok and Instagram.

This new feature empowers creators with a seamless way to license music, generate revenue, and participate in curated campaigns that amplify both their content and the music they use.

“Influencers are shaping the future of music marketing, and with Campaigns they have a platform designed specifically for their creativity,” said Andy Berendsen, Chief Marketing Officer at Collabhouse.

“The Campaigns feature makes it easier than ever to work with top artists, drive engagement, and be part of something bigger in the music industry,” he adds.

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Collabhouse, known for bridging the gap between music makers, content creators, and fans, allows artists to distribute music to over 65 global services, run influencer campaigns through its Collab Market, and license tracks via its Music Library.

Content creators can easily access pre-cleared, high-quality music in all genres and earn by promoting tracks directly in their videos.

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The Campaigns feature was beta-tested by electronic duo BEAUZ for their single ‘Lick It’, and reported a 300% increase in streaming (5,7 million), a 650% rise in content creators using the track in videos (73,000), and a 750% jump in engagement (53 million).

“At first, we turned to Collabhouse to release tracks that didn’t quite fit traditional labels. But to our surprise, those tracks ended up outperforming our previous label releases. Looking back, it’s clear why: what we put out through Collabhouse is our pure, unfiltered sound, the music our fans connect with most because they can’t find it anywhere else,” said BEAUZ’s Bernie Yang.

To mark the launch, Collabhouse is hosting a creator competition with a €5,000 (US$5,467) prize pool, inviting users to create content using tracks by Naak, Dreamkiller, and KEVU x BEAUZ—entries close April 10.

For more info on Campaigns, head here.

Amira Waworuntu is Mixmag Asia’s Managing Editor, follow her on Instagram.

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