Amsterdam Dance Event (ADE) has announced its first wave of programming, including game-changing audiovisual and musical performances, which are set to redefine the global electronic music industry.
The five-day event will run from October 18—22, 2023, representing all electronic subgenres and subcultures in over 1000 events, 2,500 artists and 600 speakers in almost 200 locations across Amsterdam.
Already known as the world's largest club and festival conference, organisers of ADE promise that the 2023 edition will be “bolder, spicier, and larger than ever – with the festival experience upgraded for all.”
Several artists that have been confirmed to perform this year are Afrojack, Amelie Lens, Bambounou, Bonobo, Bicep, Dixon, Folamour, Helena Hauff, Job Jobse, Mama Snake, MCR-T, Martin Garrix, Max Cooper, Peach, Solomun, SPFDJ, The Blessed Madonna, Young Marco and many others.
So far, representing the Asian diaspora are Jennifer Loveless, Manami and Sunju Hargun— further announcements regarding the line-up will be revealed in the coming months.
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A standout new addition is the announcement of Max Cooper, a London-based audiovisual producer known for his installation work worldwide, who will host an immersive masterclass and audiovisual show blending music, art and science.
Promoting inclusivity is a key focus, with HE.SHE.THEY. and WME sharing strategies for diversity.
The upcoming conference will explore the global electronic music industry's challenges and opportunities, including talks on organising large-scale events in an uncertain market, leveraging machine learning and utilising video streaming platforms for music in films and television.
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Further topics include marketing, publishing, bookings, sustainability, social change and mental health.
ADE will also provide access towards valuable networking with industry leaders, fostering deal-making and career advancement.
Early Bird tickets for ADE are available on the website here.
Henry Cooper is a Writer at Mixmag Asia. Follow him on Instagram.