LỰU ĐẠN drops collection inspired by Bruce Lee’s style

London-based LỰU ĐẠN has dropped a capsule collection built around Bruce Lee's lesser-discussed quality; his style.

The luxury menswear label describes Lee as someone who “moved with the confidence of a man completely authored by himself sharp tailoring, tinted glasses, open shirts, bell-bottoms,” and that framing runs through every piece of the collection.

Launched on May 14, it comes aligned with Asian American and Pacific Islander Heritage (AAPI) Month.

Founded in 2021 by designer Hung La, LỰU ĐẠN is a luxury label rooted in the nuances of Asian identity and its evolution.

The name combines the Vietnamese words for "pomegranate" and "bullet" to form the colloquial term for a "dangerous man." La trained under Nicolas Ghesquière at Balenciaga and later Phoebe Philo at Céline before launching his label.

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This new collection pulls from three specific directions: athletic training wear, 1970s Hong Kong street silhouettes, and the graphic language of classic kung fu cinema.

Developed in collaboration with Bruce Lee Enterprises, it also comprises archival imagery reworked using AI and digital retouching.

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The range spans ready-to-wear and accessories, including a reinterpretation of Lee's iconic yellow jumpsuit, an Enter the Dragon statement belt, a bomber jacket wrapped in flames with custom Bruce Lee artwork, and trousers with a jumping-kick label stitched to the back pocket.

Browse the entire collection here.

Amira Waworuntu is Mixmag Asia’s Managing Editor, follow her on Instagram.

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