German fashion brand Jil Sander has appointed Jeff Mills as the face of its Fall/Winter 2023 campaign.
As the techno icon models a range from the collection that focuses on self-expression and individuality, he is also featured in a short film that speaks on the intersectionality of music and fashion in the mid-90s.
The brand’s creative direction took off as Lucie and Luke Meier created a collection that shifts between genres while creating “A reflection of our desire to embrace information exchange, openness, and cross-pollination, to merge the archetypes of women’s and men’s wardrobes, to create a true space of self-expression.”
The short film directed by Stephen Kidd has Mills narrating while cuts of the collection were modelled in the streets of Manchester, United Kingdom. Viewers are taken into a Lomography-scaped backdrop juxtaposing the vibrant colours and textures in the collection.
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During the film, Mills also voices out his personal love for fashion: “As I became interested in music, I was also really interested in fashion and to understand those who specialise in the various ways people can appear with things to wear as well as think and imagine society and the direction of it.”
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This is not the first time Jeff Mills has been part of the fashion industry; last year in December, he soundtracked Dior’s ‘Celestial’ collection that was held at the Great Pyramids of Giza.
In addition, his 1997 hit ‘The Bells’ was also used in a Prada campaign earlier this year in January for their Fall/Winter 2023 menswear collection.
For more on Jil Sander’s Fall/Winter 2023 collection, click here.
Miki Kitasako is Mixmag Asia’s Social Media and Content Producer, follow her on LinkedIn.