Tokyo label everyone opens first-ever Hong Kong pop-up at BELOWGROUND
Running October 9-13, the temporary store presents a number of city exclusive items along with the label's 26 Fall Collection & collaborations
Tokyo-based fashion label everyone will be available to browse physically at BELOWGROUND Hong Kong from October 9 to 13, marking its first appearance in the city.
On the racks is a Nylon Silk drizzler jacket made especially for this temporary store, along with Hong Kong-exclusive items and the label's 26 Fall Collection.
everyone's ESS Tee and Vincent Logo LS Tee will also be sold only at this pop-up, plus collaborative pieces from A.PRESSE for everyone, adidas Originals, SUICOKE, Erik Schedin and Tomo Nariai.
The label was founded by Ryo Miyoshi, who grew up in Maebashi, where people working at local shops introduced him to clothing, music and art.
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His mentor, stylist Koichiro Yamamoto, came up with the now-iconic name, everyone. In an interview with Hypebeast, Miyoshi explains: “The reason was simple: it felt like ‘everyone’s Ryo’, and I wanted the brand to be something that people naturally like.”
Its output centres on staples and basics such as monochrome T-shirts, hoodies and track jackets, with fit, fabric and colour leading the design rather than loud graphics.
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Miyoshi has also touched on how music plays a part in the creative process: “For me, clothes and music are always a set. The music playing while I write or design changes what I create. Recently, I’ve been listening to jazz, which naturally makes things feel more mature.”
Running from October 9 to 13, the everyone pop-up at BELOWGROUND Hong Kong is open daily from 10:30AM to 7:30PM.
Amira Waworuntu is Mixmag Asia’s Managing Editor, follow her on Instagram.
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