Making its mark as the 16th flagship store globally, Supreme opened its doors on August 19 in its second Asian location — Seoul, South Korea.
The country’s first brick-and-mortar Supreme store lands itself in the swanky high-end Gangnam district in Sinsa-Dong, presenting over two thousand square footage of streetwear, art, and skateboards laced across the walls.
Supreme once again reached out to London-based design studio Brinkworth — who it has worked with for over a decade — to design the brand’s largest store in Asia.
Architect Adam Brinkworth encased the store with glass and white walls; a pretty staple style within the Supremes’ signature design. However, he also included a mural by Rita Ackermann of animated characters, a collage of pop culture references by Weirdo Dave, bullet hole paintings by Nate Lowman and hanging from ceiling chains are two custom-made Ojas speakers.
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These speakers from Devon Turnbull are no new feat at Supreme stores and have also made their way around the globe as an attraction in the music and art world. His minimal, artisanal aesthetic and high-fidelity home audio equipment have become an iconic experience that has pushed the Ojas brand as a need for any audiophiles out there.
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Word of the fashion brand landing in Korea had previously circulated the world wide web. Gearing closer towards its grand opening, Supreme had taken online reservations in preparation for crowd control. They also decided to release some exclusive items for the first few customers, only to close registration right after it opened.
According to GQ, there were even individuals who set up tents outside the store from Tuesday night.
Currently, it seems like the store’s online website is non-existent, but hopefully, that will come to fruition soon.
For now, those in South Korea will (finally) be able to head to a physical Supreme store, no longer needing to fish out resellers as they’ll be able to pick up items at retail costs for upcoming releases.
[Image via The Korea Economic Daily Global Edition]
Miki Kitasako is Mixmag Asia’s Social Media and Content Producer, follow her on LinkedIn.