SOUND SHOP balansa & Yeti Out depart from the dance floor for a visceral capsule inspired audio, apparel & aroma
The collection is called SOUND DEALER // SOUND HEALER & comes paired with a mix
South Korean record shop and label SOUND SHOP balansa has partnered up with much-loved music and design outfit Yeti Out for a unique capsule called SOUND DEALER // SOUND HEALER, which is identified by its minimal typography design all over.
Two years after the coronavirus outbreak upended life in the world, like many around the world, the crew have departed from club queues and sweaty speaker corners and look toward more mindful practices in day to day life. The collection is highlighted by the idea of elevating one's soul and spirit to higher grounds spiritually and mentally or physically. This concept is matched by the aesthetic of the lookbook, which was shot in the spectacular Ganan Plateau in Tibet, home to the Himalayas and the world's tallest mountain range.
By connecting the six senses, the capsule merges audio, apparel and aroma, with the objective of letting one have a further exploration into the visceral before we all reload and get our feet back on the dancefloor.
The latest collaboration consists of two shirts that come in charcoal brown and white and black, with SOUND DEALER // SOUND HEALER in the front and both collectives names at the back. The capsule is enhanced by the addition of scent that comes by way of a Tibetan Musk incense and Vanilla Sandalwood fragrance candle, both in black.
The balansa x Yeti Out SOUND DEALER // SOUND HEALER capsule is available online here. The capsule is also paired with a 60-minute sound tape curated by Yeti Out with odes to Busan, heroes of the Himalayas & beyond. Listen to it below.