SM Universe opens in Singapore to train future K-pop “idols”
For US$10,000, it offers a crash course in vocals, dance & stage presence—with a ticket to Seoul on the line
Singapore is stepping into the K-pop spotlight with the launch of SM Universe, a new training academy by South Korean entertainment giant SM Entertainment.
SM Entertainment is a leading K-pop agency that helped drive the hallyu (Korean Wave), debuting iconic groups like H.O.T., TVXQ, Super Junior, and Girls’ Generation.
K-pop’s influence continues to grow due to its ability to blend diverse music styles—from hip-hop and reggaeton to UK garage and drum’n’bass. Groups like NewJeans have incorporated breakbeats, Jersey club, and bass-driven sounds into their music, reflecting a shift toward electronic influences.
Opening in June at *Scape in Orchard Link, this academy is setting the stage to turn aspiring idols into polished performers, offering a structured program that mirrors a university for K-pop.
According to Music Business Worldwide, the academy’s flagship program spans 21 weeks and costs approximately US$10,000.
It provides a structured curriculum covering vocal training, dance, music production, and stage presence—promising students will have the chance to train for a week at SM Universe’s Seoul campus and audition for top South Korean entertainment agencies.
“SM Universe is thrilled to expand into Southeast Asia and cultivate new talent. This academy will give aspiring K-pop artists in the region world-class training and the chance to break onto the international stage,” said SM Universe CEO Jae-won Jang.
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SM Universe debuted in Seoul in 2022, introducing a three-year program specialising in music production, vocals, dance, modeling, and acting, with tuition fees reaching up to KRW10 million per semester (around US$6,850).
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While the Seoul campus offers a full-time curriculum, the Singapore branch is designed to complement traditional schooling as an after-school program.
Enrollment for the first batch will be capped at 50 students, with the academy primarily catering to those aged 13 to 18, though there is no formal age limit.
Via Straits Times
Amira Waworuntu is Mixmag Asia’s Managing Editor, follow her on Instagram.
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