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Roland’s first store in Japan hits Harajuku this October

Expect a super-personalised experience via Roland’s ASX retail technology & Demo-on-Demand service

  • Words: Amira Waworuntu | Image: Roland
  • 23 August 2023
Roland’s first store in Japan hits Harajuku this October

Roland Store Tokyo is set to make its mark as an immersive retail space that allows visitors to get hands-on with the brand’s latest musical instruments and innovations.

The three-storey store located in the Harajuku district follows Roland’s first-ever retail space in London which was established in honour of Roland’s 50th anniversary.

“By opening our store in Harajuku, a centre of music, fashion, art, and fun subcultures, we hope to deliver our vision to as many music lovers as possible, further promoting creativity across our customers,” says Gordon Raison, CEO and representative director of Roland Corporation.

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Opening on October 1, the Tokyo store’s developments have been communicated to the public via a blog on its official website, where store manager, Shizutani, gives updates on the construction progress, complete with documentation.

The latest blog post from earlier this month mentions how the staff have also undergone daily training in order to provide an enjoyable experience for customers via Roland’s appointment-based Demo-on-Demand initiative. This service provides personalised, one-on-one explanations and demonstrations of the products.

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Synthesizers, digital wind instruments, Roland Cloud, and items related to DJing, along with accessories, clothing and other products will be displayed on the first floor, while the floor above showcases a variety of the brand's top-selling pianos. The basement floor is where visitors can explore an array of Roland V-Drums kits and BOSS products.

The retail space will also incorporate Roland’s Audience Specific Experience (ASX) retail technology that allows customers to personalise in-store stage lighting, audio, and video based on personal preferences.

[Via: Business Wire]

Amira Waworuntu is Mixmag Asia’s Managing Editor, follow her on Instagram.

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