PUMA's Mostro emerges from a quarter-century slumber
The sneakers that just dropped yesterday were previously seen worn by Skepta & A$AP Rocky
Nowadays, old is new, vintage is unique, and in recent years, Y2K fashion has found its way back into our closest spaces. With many individuals having nostalgic moments as fashion does a 360, PUMA follows suit with the resurrection of their iconic Mostro sneakers.
PUMA has flipped back 25 years into their archive and has reawakened the PUMA Mostro design straight into New York Fashion Week today.
With a modern-day eye, the brand takes the 1999 design and does a makeover resulting in a minimalist silhouette with an undercarriage that rocks a spiked rubber sole against a mesh breathable material. As with all things retro, it’s also fitted with a Velcro strap closure and lycra liner.
The Mostro is said to be a crossbreed of sport and culture, as it intertwines itself from two products from the brand in the past — a 60s sprint spike and an 80s surf shoe. The fusion of these two products creates the Frankenstein of shoes, which falls back to the sneaker’s name — the Italian word for "monster".
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The Mostro previously made its rounds on Instagram, seen donned by grime rapper Skepta, along with A$AP Rocky who was seen wearing a black-and-white colourway of the sneakers last year during the Las Vegas Grand Prix, building up the conversations and excitement for the unreleased shoe.
As the campaign rolls out, PUMA ignites a campaign with photographer Chris Maggio as he takes the streets of New York City and captures the unique characters in their natural habitat.
Similarly to the Mostro shoe, the snaps showcase bold personalities that embrace individuality and will continue to challenge our perception of what fashion is.
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The event took place at New York City's Park Avenue Armory on February 8, at 8pm (GMT-5), where the brand created experiential moments through projection mapping, light and music for the shoe’s resurrection.
“With this show, we will celebrate the comeback of one of our most unconventional ‘low-profile’ icons. We will also be using this moment to reveal some Mostro design concepts clearly pointing towards the future to build the sneaker archive of tomorrow,” states Heiko Desens, Creative Director for PUMA.
Miki Kitasako is Mixmag Asia’s Social Media and Content Producer, follow her on LinkedIn.
