Songs can be added directly from videos to the user's preferred music streaming app by clicking ‘Add Song’ at the bottom of the screen, where they’ll then have the choice of platforms to add to.
The video giant has teamed up with Spotify, Apple Music, and Amazon Music to pull together the new feature, and will instantly add the song of choice to a playlist or list of saved songs.
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In the UK and US, Spotify users will be able to save songs directly to a ‘Liked Songs’ playlist. Spotify has also claimed that more markets will be supported over time as the feature develops. Users will also be able to visit the feature from an artist’s Sound Detail page.
Apple Music will allow for a similar playlist creation tool, but Amazon Music will be limited to Prime members and Amazon Music Unlimited customers only, TechCrunch reports.
“TikTok is already the world’s most powerful platform for music discovery and promotion, which helps artists connect with our global community to drive engagement with their music,” says TikTok‘s Global Head of Music Business Development, Ole Obermann.
“Add to Music App takes this process a step further, creating a direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music fans to enjoy the full-length song on the music streaming service of their choice, thereby generating even greater value for artists and rightsholders.”
The new feature requires both TikTok and preferred streaming service to be updated to the latest version. Apple Music users will also need to be paying members to use the feature.
Gemma Ross is Mixmag's Assistant Editor, follow her on Twitter