Spotify has found a new avenue to increase revenue, jumping on the successfully proven bandwagon of making merch. Let’s hope this also translates into better royalties for artists.
Daft Punk is collaborating with Spotify in being one of the selected artists to drop exclusive merch via the streaming platform, which also ties in with the duo’s 10th anniversary of their ‘Random Access Memories’ album.
The capsule consists of three items — a hoodie, t-shirt and clock — that have drawn inspiration from Daft Punk’s final album.
One of the items has already sold out; the black hoodie with an embroidered Daft Punk logo on the front and the classic double helmets at the back that came with a US$100 price tag. However, you can get your hands on the other two items — a white t-shirt with the Daft Punk logo emblazoned on the front for US$60 and a crystal logo clock for US$50.
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Although Daft Punk has been broken up since 2021, their legacy and news just keep on giving. Throughout this year, Daft Punk has been sharing various unearthed docu-series clips and unreleased music to their fans for their 10th anniversary of the ‘Random Access Memories’ album.
As for the artist-centric capsule releases, Spotify has been slowly dropping these weekly with other artists on the line such as Tyler, the Creator, Peso Pluma, Tems and Rosalía. This seems to be the 2023 list and 2024’s will be released soon as it's just around the corner.
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"We’re excited to provide another avenue for fans to support their favourite artists with unique and high-quality merch. Spotify is already where fans and artists connect, and we’re dedicated to continuing to find new ways to strengthen that bond within our platform’s ecosystem," mentions Jeremy Erlich, VP and Head of Music at Spotify.
To purchase the Daft Punk collection, click here.
Miki Kitasako is Mixmag Asia’s Social Media and Content Producer, follow her on LinkedIn.