Mixcloud’s new feature ‘Tracks’ launches in support of original music content

Online music streaming service Mixcloud has now made it available for producers to upload short-form, original audio to the platform via the newly-launched ‘Tracks’ feature. This update was previously highly requested by Mixcloud’s users and the platform was more than happy to provide.

Mixcloud has made it a mission to build a platform where artists, DJs and producers are able to share all types of creative expression, which (now) also includes their own musical compositions. It also allows budding producers to interact with their peers on the platform, exchanging insight and feedback in hopes of supporting one another.

“We're excited to launch Tracks on Mixcloud. DJs are increasingly producing their own original music, and providing a home for the full range of creative expression is important for both the creators and communities that thrive on the platform,” mentions Nico Perez, CEO and co-founder of Mixcloud.

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Still in its beta phase, Tracks currently allows short-form audio between 30 seconds to 15 minutes long. Users are encouraged to share original material, limiting mashups, remixed or bootleg edits from being uploaded — of course, this has to do with licensing agreements. Unlike mixes, Tracks will prompt users to confirm their audio meets certain copyright criteria. More importantly, this will allow Mixcloud to maintain a sustainable, positive force in the music ecosystem.

All users will be able to use this new feature; basic tier users are limited to three uploads while Pro subscribers will have unlimited upload access.

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Perez has also made a video to personally introduce Tracks and shows his support for producers who want to upload their own tracks. “Starting now, if you produce music, you can upload your own original productions alongside your radio shows and DJ mixes.”

He goes on to explain how “This makes Mixcloud the only platform that offers both live streaming, long-form audio and short-form tracks as well.” Watch the full video below.

Find out more about Mixcloud’s newest feature Tracks here.

Amira Waworuntu is Mixmag Asia’s Editorial Assistant, follow her on Instagram.