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Leica Thailand highlights local ingenuity in new fashion collection

The German camera brand embraces Thai artistic interpretation in 4 exclusive designs

  • Amira Waworuntu
  • 6 May 2022
Leica Thailand highlights local ingenuity in new fashion collection

The name Leica has always been synonymous with all things creative, not excluding fashion. A favourite of photographers in capturing simple yet striking images, the brand teams up with notable artists from Thailand in creating a new series of limited-edition T-shirts that launched in March 2022.

Priced at THB1,590 each, style aficionados will be able to collect four distinct designs that exude a youthful spirit while keeping to Leica’s classic charm. Local artists have been asked to contribute their creativity in this collaboration, where each design has a limited number of 100 pieces up for grabs.

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"Leica photographers are usually fond of art, drawing, photography and architecture. This collaboration is a good opportunity to combine photography and fashion together on Leica Limited Edition T-shirts designed by renowned Thai artists," mentions Danai Sorakraikitikul, executive of Leica Camera Thailand, to Bangkok Post. Through his luxury fashion corporation A-List Private, Sorakraikitikul solely distributes and manages Leica in Thailand.

This time around, the collection features the talents of portrait artist Kritsada Phakawatsuntorn — also commonly known as Note Kritsada — where he exhibits his flair in portraying more human-centred objects. However, when live models are out of the picture, he tends to pick up a pencil and create remarkably realistic drawings.

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Aptly named "a skinhead of Leica logo", the T-shirt came to fruition inspired by Kritsada’s mixed feelings of window-gazing at the white blankets of snow while living overseas. His second design features the renowned Leica M camera — “A face with a Leica camera” is pretty straightforward and conveys the notion of cyborg futurism. The inspiration? The impression of a human with both organic and biomechatronic parts when holding a camera to the face.

Continuing the theme of descriptive titles, "a hand holding camera lens" is the artist’s third design whose focus is on the human hand — its delicate posture embracing a luxurious instrument. Last is the playful “a drawing of Ur-Leica”, where camera elements adorn a Cuban collar short-sleeved shirt.

Leica shutterbugs in Thailand can purchase the collection before it runs out straight at the store. Details on its location here.

Amira Waworuntu is Mixmag Asia’s Editorial Assistant, follow her on Instagram.