The help from Singapore-based company Musiio should see SoundCloud introduce more advanced music discovery.
Musiio creates B2B audio reference search, automated tagging, and playlisting tools for the music industry.
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Using AI to ‘listen’ to tracks, Musiio can identify characteristics that can help it predict recommendations to the listener.
SoundCloud explain that Musiio will “become core” to SoundCloud’s music discovery and “help to identify talent and trends ahead of anybody else”.
Eliah Seton, SoundCloud President said: “SoundCloud is a unique business. Its singular market position as both a music-streaming service for fans and an artists services business is unlike any other streamer. Meaning, it is the only platform that truly holds a direct relationship with artists and listeners.”
“SoundCloud is not only a legendary household name but also an artist forward business that I believe is the future of the new, holistic music industry,” said Hazel Savage, CEO of Musiio. “I am incredibly proud that after 4 years of building Musiio we are now part of SoundCloud.”
Becky Buckle is Mixmag's Digital Intern, follow her on Twitter