A collective of Indonesian event promoters have launched a support group for the live events industry
The Association of Indonesian Music Promoters (AIMP) aims to unite and share ideas to benefit Indonesia's entertainment industry
2020 has been a devastating year for the entertainment industry but the silver lining is that it has been a period for reflection and a chance for the industry to hit the reset button, eliminate existing problems and start with a clean slate. With most borders remaining closed and strict quarantines in place for others, event promoters have had to take a hard look at themselves and their local scene and determine if changes were needed.
In Indonesia, this has led to the formation of the Association of Indonesian Music Promoters (APMI), a collective aiming to give a much-needed boost to their nation's entertainment industry. After all, a brave new world requires brave new approaches to match it.
APMI aims to function as a support network of sorts between event promoters in Indonesia that follow a set of agreed-upon guidelines based on four central foundations: innovation, education, network and ideas. Participating members thus far include Rajawali Communication Indonesia, Hammersonic Festival, Nada Promotama, Synchronize Festival, Hype Festival, Java Festival Production and Berlian Entertainment. David Karto of Synchronize Festival has been appointed as the group's chairman, whereby he will front the committee's efforts to create and unite different event promoters throughout the country.
Indonesia benefits from the government looking at their entertainment sector as a vital part of the nation's social and economic structure. So APMI are already at an advantage when compared to other countries such as Malaysia and Singapore that seem satisfied to gut their entertainment sectors with little or no remorse. Indonesia is no stranger to large scale music festivals with examples such as Djakarta Warehouse Project, We The Fest, Java Jazz Festival and others leading the pack.
While there has been a drastic shift to online festivals as a result of COVID-19, including 2020's Djakarta Warehouse Project Virtual this month, we can still hope that things will revert to normal sometime in 2021.
[via Music Press Asia, image via DWP]