Bluewerks Vol. 2 launches in Hong Kong with a pop-up coffee collab & lo-fi experience
cafe openground is located in the heart of Hong Kong’s busiest district, Sham Shui Po
Following the first Bluewerks pop-up store at FabCafe Hong Kong, nearly four months ago, Universal Music Hong Kong are bringing it back with Blueweks Vol. 2 at the Hong Kong designer cafe openground, located at Sham Shui Po, from July to August 31 this summer.
The pop-up includes its very own themed playlist titled ‘UR MUSIC’, curated by graphic designers from different cities, to be played in the cafe as people are invited to come in to enjoy the lo-fi tunes, delicious brews and the art on display. Each playlist is released alongside a special branded ‘UR MUSIC’ cold brew; a subtle feast for the senses.
Jaemin Lee, the founder and art director of Studio FNT curated a very special ‘UR MUSIC’ playlist of his own.
“As a jazz music lover, I love Blue Note's Hard Bop jazz music. My playlist selected some tracks from the latest album of Blue Note and Bluewerks which blend Jazzy Hip-Hop and Acid Jazz, to continue the jazz spirit of the 50s and 60s,” he says. As most of us have to spend more time at home during the pandemic, Jaemin describes the Bluewerks playlists as “definitely a good choice for relaxation.”
Bluewerks is a collaboration between the two iconic labels Astralwerks and Blue Note, aiming to build a collection of lo-fi tracks that pair the best of downtempo electronica together with jazz-infused sounds, while also drawing on inspiration from from all corners of the world.
Bluewerks plans to release an EP each month with a new theme, mood and illustration to worm its way into your mind and way of life. A huge amount of lo-fi listening happens while listeners are doing something else. Bluewerks hopes to become a hub for easy lo-fi listening during work, study, cooking, relaxing and for all chilling needs.
The first pop-up by Bluewerks was a great success, giving customers the chance to day dream over some exceptional brew and a cozy lo-fi soundtrack. The evidence points to this campaign being even more immersive and inclusive than the last.
If you’re in Hong Kong, you can head over to cafe openground which is located at 198 Tai Nan St, Sham Shui Po.
