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Bali’s iconic hotspot Rock Bar launches new visual identity

The team also mention an upcoming new nightclub, After Rock, following the rebranding

  • Amira Waworuntu
  • 15 May 2024
Bali’s iconic hotspot Rock Bar launches new visual identity

Known for its breathtaking sunset views, Rock Bar, located within AYANA Bali, has revealed a new visual identity to mark a significant step in its evolution

The bar unveiled its new look on Friday, April 26. This change shows their commitment to leading Bali's entertainment scene and attracting a new wave of visitors.

"After 15 remarkable years as one of Bali's most stunning bars, hosting visitors annually from all corners of the globe, Rock Bar is embracing a fresh visual identity that reflects both our loyal patrons and resonates with a new generation of guests," said Mario Belometti, General Manager of Rock Bar, Bali.

The revamped design features warm tones that evoke the fiery energy of a sunset and a splash of blue that represents the surrounding ocean, boasting a refined, contemporary aesthetic. “It's all about bringing that natural beauty right into our branding,” adds Mario.

Rock Bar, established in 2009 and carved into the low-lying rock formations below the limestone cliffs of Jimbaran Bay with a capacity of 880 guests, has received numerous accolades, including being named one of the world's best hotel bars by CNN in 2020.

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With the rebrand, the Rock Bar aims to continue its legacy while also embracing change and growth.

In addition to its new visual identity, Rock Bar’s ongoing success also paves the way for the opening of its sister venue, After Rock — a state-of-the-art lounge set to open in June 2024.

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"AYANA Resort continues to redefine hospitality in Bali, striving to provide unparalleled experiences for our guests. We are excited for them to indulge in the vibrant atmosphere and unique offerings that our venues present," Mario concludes.

For more updates on Rock Bar, follow the official Instagram page here.

Amira Waworuntu is Mixmag Asia’s Managing Editor, follow her on Instagram.

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