Watch a 6-minute video introducing the reimagined two-day IMS Asia-Pacific

The International Music Summit (IMS) recently announced that it would be merging its two Asian conferences into one, eliminating the one-day Singaporean event and turning the Chinese summit into a two-day Asia wide affair. IMS Asia-Pacific will be take place this year on September 29^th and 30^th in Shanghai, coinciding with Storm Electronic Music Festival, which happens in six cities across China that weekend.

The reimagined summit was discussed at IMS Ibiza this year by IMS co-founder Ben Turner and Eric Zho, CEO of A2Live in China. In the 6-minute discussion they went over the objectives of the new two-day summit, the most paramount being the need to familiarize the international music community with the massive Chinese market while also educating the local community at the same time. To do this, they will be running supplementary workshops in addition to the conference aimed at educating local DJs, managers and promoters.

They also discuss the more pivotal role that brands need to play in Asia, as well as the progress that underground music is making in region that is still so massively dominated by EDM.

However much of the conversation does seem to center on China so we hope that doesn’t mean Southeast Asia won’t be downgraded to playing a secondary role in this year's discussions with the conference moving to a such a massive territory all on its own.

Watch the full conversation below.

[image via James Alexander Chapman]