Foot The Bill is Vans’ latest shoe customisation project that was started to support small businesses that were affected by COVID-19 globally. Over here in Asia, Vans has chosen 15 small businesses in China and 12 small businesses in Korea to participate in this project. These businesses include skate shops, music venues, restaurants and other community-based spaces. Each of these businesses designed their own patterns and graphics, which were then printed on Vans’ Classic Slip-Ons or Eras. Each shoe can be further customisable as well, you can pick its colour, material or print.
Each purchase of the Foot The Bill project will be going directly to each small business. Vans will be only making 500 shoes per business partner, so don't sleep on copping a pair of these limited edition kicks.
Most of the business partners involved are skate shops or streetwear stores. See a couple of the shops involved in the project below:
Avenue & Son (Shanghai)
Silk Road Souvenir (Dunhuang)
FLY STREET WEAR (Shanghai)
STREETWARN LOVE DALI (Dali)
FLY STREET WEAR (Zhengzhou)
Xiao Jiu Guan (Chengdu)
Pal Pal Skates
Seoul Community Radio
Another Way Of Seeing
The Quiet Leaf
Seoul Community Radio is one of the partners of the Korean partners for Foot The Bill, and they recently released an interview where they discuss their design for the collaboration. Watch it below:
Seoul Community Radio (SCR) is a four-year-old online radio station and recently moved into a new home in the Itaewon nightlife district of Seoul. Read our interview with the founder and watch a 360' tour of the space here.