Music communities all over the world are facing one of the biggest challenges in history — clubs have been shuttered and festivals banned. In an effort to curb the spread of COVID-19, the music industry — which usually thrives in nightclubs and at live events — is effectively no more. In Asia alone, thousands of artists and music industry employees have been left without work and the venues, clubs, festivals, club nights and parties that define Asia’s music community are on the brink of extinction, with many of them getting no support from the government.
Enter United We Stream Asia.
Together with ARTE Concert, Clubcommission Berlin and Mixmag Asia, United We Stream Asia will broadcast from inside clubs across Asia to the world, showcasing the entire range and diversity club culture in Asia on one channel to raise awareness surrounding the many facets of the current climate.
During the streams, viewers will be able to donate a variable amount via a fundraising platform. All income from the stream will go directly to a relief fund with 10% going to a local charity.
Where will the relief fund go? To those in Asia who need it the most. Cultural organisations, performance venues and bars from countries across Asia can all apply for the funds (artists can go through their respective clubs). Applications for the fund will go to an independently appointed jury made up of local culture and night-time economy leaders.
We understand that transparency is paramount, and we’ll be announcing more information on how you can donate, who the participating charities are and how the funds will distributed.
It might have taken a pandemic but finally, local talents are being given a platform to showcase their music to the rest of the world. The clubs, the DJs, the promoters…we need them and they need us. United We Stream, Asia.
United We Stream Asia will be launching across Asia this month. Look out for more details here and hit us up to get involved by getting in touch at [email protected]