Soundwide is a new company founded by Native Instruments in collaboration with intelligent audio technology company iZotope that will act as a parent company to several brands that it has already started welcoming under its umbrella. The newly minted company looks to offer its community a world-class audio and music creation ecosystem with engineering capabilities across integrated software and hardware, AI and machine learning, cloud, and more through this music technology alliance.
"Soundwide's goal is to make music creation a more joyful and inspiring experience for creators everywhere by helping them to find, and stay in, their creative flow," reads a press release.
Audio plug-in platform Plug-in Alliance and audio software company Brainworx are the first to have joined the party. Sound Stacks is another exciting addition to the portfolio, which is a new company founded by the creators of open-source audio application framework JUCE. According to the press statement, Sound Stacks is poised to drive the development of new audio platform technologies by improving productivity and performance for audio developers across the industry.
Native Instruments and iZotope, who first came together in 2021 after discovering they shared a collective vision to empower creators and reimagine the future of sound, will continue to live on through their respective product brands despite the merger. The creation of Soundwide simply allows for both brands to lay the groundwork for a diverse and integrated ecosystem that propels audio output.
The platforms' combined 10 million users will benefit from access to a combination of brands, which equals a more integrated product portfolio, increased value and an enhanced user experience.
Building upon the relationships of all the partner brands, Soundwide also has formed a new Artist Board upon which artists like Alicia Keys, recording and mix engineer Ann Mincieli, producer and rapper EL-P of Run the Jewels, musician/producer/composer Jacob Collier, composer Ludwig Göransson, producer and engineer Noah "40" Shebib, production duo Take A Daytrip, singer-songwriter Tayla Parx, and producer and engineer Young Guru all sit. The board will advise the Soundwide team on creator needs, product roadmaps, community development and new methods of fostering inclusivity.
If the names weren't enough, the Artist Board has collectively amassed more than 10 billion streams on YouTube and Spotify alone, and won 29 GRAMMY awards from a total of 77 nominations.
Soundwide CEO Mark Cattini said that in the development of the board, they asked themselves what their community members would need for them to tap their ultimate creative workflow, and how they could help their community reach those goals.
"By first uncovering and understanding our community's needs, we can map out our goals and move one step closer to the future of sound," he said in a statement. "Soundwide's Artist Board provides a unique opportunity to offer up more seats at the table and collaborate with board members to bring new voices into the conversation."
The company has planned for a couple of freebies to commemorate the new formation, including Native Instruments' Ethereal Earth, iZotope's Neutron Elements and Plugin Alliance and Brainworx's six plug-in Welcome Bundle, which will be on offer until April 26 on the respective brands' websites. Download them here.
A game-changer for artists looking to streamline the music production process, Soundwide looks to cast a wider net in making music creation easier and more accessible for creators.
Learn more about Soundwide brands here