Social Room opens this Friday in Hong Kong

From the people that brought you Bassment, a small and intimate underground music venue that by the end of its five year run was sardining 75 people into its small room before 1am, this weekend they launch their newest endeavour.

Social Room is hosting its soft opening this Friday night in a new location above Stanley St. Market and can now fit approximately 200 people.

Emily James, the promotions director for Social Room, says that the focus with the new club is music quality because Hong Kong already has enough flashy clubs where the focus is only on champagne.

The new concept has been designed to expand the underground music experience. It has two distinct but conjoined areas: a bar area with seating and a large dance floor area with a raised stage and DJ booth. It also boasts an improved sound system and a third floor view.

“We have taken the vibe from the original venue and transformed it to a new, bigger space in a slightly off the beaten path area (perched above the Stanley St. market). Our scene now has a venue that can hold more than 100 people comfortably. The space is also versatile enough that it can be used for private and corporate events, pop-up art installations, etc.”

James says the music policy will focus on bringing underground sounds from Europe and North America (and anywhere else) to Hong Kong, and to provide a home for the growing group of talented HK-based DJs.

“You won’t hear anything commercial or remotely EDM-like at Social Room.”

To get an idea of their musical taste, James has worked with Hong Kong based small&TALL who have brought artists like Jamie Jones, Nicolas Jaar, Art Department, Damian Lazarus. Hot Chip, Audiofly, Guy Gerber, Lee Burridge, etc. Social Room’s music director and founder of HK’s Hypnotic nights,Ocean Lam, has brought international artists to Hong Kong like Tigerskin, Dirt Crew, Til von Sein, Axel Boman, Oskar Offerman, Deetron, and Spieltape.

“We will work with other promoters in HK, as we did at Bassment, so they have a proper place for their international guests.”