Singapore's Darker Than Wax salutes 5 years with Casio G-SHOCK watch collab
The electronic music label will also host a launch party December 9th in Singapore
Singaporean music label Darker Than Wax is celebrating their 5th anniversary in December and in light of the celebration, they have collaborated with Casio G-SHOCK on a special edition watch.
The watch comes emblazoned with “DTW” and included with it is a thumb drive featuring music from a compilation of Darker Than Wax artists from all around the world.
The brand has always been inspired by the arts, club culture, spaces, shadows, architecture and the in-betweens and this was the inspiration in the matte and glossy black design of the watch.
G-SHOCK has a strong rep for being the “unbreakable watch” and that resonates with Darker Than Wax's “absolute toughness” ethos, paving the way for the collaboration.
“Both DTW and Casio have similar values, and we could not have asked for a better brand and to work with for our 5th Anniversary. Teppei and the team have been tremendously helpful in making this happen. It is an honour to be celebrating such a special occasion with Casio G-SHOCK , and we are looking forward for the event in December”, Dean Chew, co-founder of Darker Than Wax says.
To further celebrate the milestone, Darker Than Wax presents a full campaign called ‘New Times’ that combines elements of fashion, design, music and lifestyle. With that comes a launch party at CATO in Singapore on December 9th that is open to the public after 9.30pm. A launch party in the UK will follow on December 16th with details still to come.
DTW x G-SHOCK watches will be available for purchase exclusively at Casio G-Factory in Singapore and G-SHOCK stores in London this December.
See all the product images above and visit the Darker Than Wax website here where tracks from the ‘New Times’ mixtape will be uploaded throughout the 3 week campaign.