Japanese menswear label nonnative has joined together with Rainbow Disco Club for a capsule collection that is dedicated to the idyllic music festival.
The collection features long-sleeve shirts, tees and caps emblazoned with a graphic depicting the festival. Pieces range from ¥6,600 – ¥8,800 JPY (approximately $61 – $81 USD) and can be purchased straight from the nonnative online store here.
Rainbow Disco Club is an annual music festival in Japan and “looks to brings back the core of dance music culture — a culture that traditionally belonged to disaffected youth, ethnic minorities and the LGBTQ communities in the urban centres of cities such as NYC, Detroit, and Chicago.” The festival adds an inimitable Japanese twist to that culture. The event was cancelled this year as a result of the coronavirus but that didn’t stop the orgainsers, who took the event online. The capsule collection was launched in conjunction with that, on April 18.
nonnative is a contemporary menswear label that was founded by Satoshi Saffen in 1999 in Japan. It began with a single T-shirt design at the height of the Ura-Harajuku movement. Previous collaborations include TAKAHIRO MIYASHITA, TheSoloist, New Balance and SEIKO.