Support The Sound aims to promote a sustainable future for electronic music

On March 12, New York club Basement and Tbilisi's Bassiani joined forces to launch a campaign titled Support The Sound. This initiative aims to advocate for a thriving and sustainable future in electronic music.

Support The Sound acknowledges the vital role of DJs in recognising and promoting the work of the artists whose music brings life to their sets, accompanied by the tagline “Without producers, our dancefloors would be silent”.

The campaign is supported by an international group of clubs, event promoters, and festivals consisting of Dekmantel (Amsterdam), Fuse (Brussels), 6AM and Synthetik Minds (Los Angeles), Vault Sessions (Amsterdam), Wire Festival (New York), and Womb (Tokyo).

To support this vision, the campaign has partnered with Aslice, a software-based service and community platform founded in 2021 by Berghain resident Zak Khutoretsky aka DVS1.

“We have chosen to launch this initiative using Aslice, as their revenue-sharing service aligns with our vision. With its community-connecting platform, Aslice allows working DJs to share earnings directly with the music producers they play at paid gigs” they explained in their vision statement.

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The initiative is designed as a comprehensive and ongoing project aimed at a new booking approach where DJ earnings from performances at their events are distributed fairly.

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In 2024, all members of Support The Sound collectively agreed to emphasise Aslice's benefits to all booking agents and DJs, while putting their pledge into action by encouraging their residents to submit playlists.

Heading into 2025, they will further their commitment by requesting all DJs playing their events to share with the producers they play.

To learn more about the campaign and its efforts, visit the official Support The Sound website here.

Adrianna Cheung is Mixmag Asia’s Culture Curator, follow her on Instagram.