Music Matters Academy is free-to-attend online series of fireside chats, panels and workshops aimed at giving musicians and industry professionals an insight into how the music business works. The three-month programme launches tomorrow — August 31 — and will see music industry executives from Spotify, TikTok and YouTube all participating in the exchange.
The curriculum consists of eight planned modules — with 16 sessions packaged into them — that will cover topics like music publishing, digital content distribution, artist management, marketing, live streaming, touring, mental health and working with brands. The modules are free to attend and attendees with leave armed with tools, guidance and one-of-a-kind insights into the inner workings of the music industry.
“The Music Matters Academy delivered some of our best content for over a decade, but was always a part of a live event,” says Jasper Donat, CEO of Branded, the group behind the IRL Music Matters IRL conference. “We are so excited that by taking it virtual we can spread the net wider to give far more musicians and young executives a very real opportunity to learn about the business of music.
Music Matters Academy, which has been operating as an IRL music conference in Singapore for 16 years, will also enjoy a partnership with digital agency Believe and YouTube.
"YouTube has supported the Music Matters Academy for many years so we are delighted to extend this to an ongoing online series appealing to musicians and young executives around the world,” says Ruuben van den Heuvel, Director, Music Partnerships (AU/NZ & SEA) & Label Relations (APAC).
The first two models go online this week: Module 1 is called Publishing Matters and launches on August 31, and Module 2, called Distribution Matters, streams on September 1. The content will then be made available for streaming on-demand via Branded’s YouTube channel and the official Music Matters Academy website.
Full details on each module and registration information are available here