Milkman rides 2024’s football shirt trend in latest merch drop

Mumbai-based creative music collective Milkman has unveiled their SS24 collection, tapping into the growing popularity of football-inspired fashion with a striking new capsule.

2024 has really been the year we’ve seen this style pick up steam globally, with festivals in Europe completely being flooded with the trend, and it’s refreshing to see an Asia entry as strong as this into the trend.

Their collection, one of the standout offerings this season, features an array of items including shirts, totes, caps, and socks.

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Milkman are most known for their innovative events, hosting a hybrid blend of events in a wide variety of spaces across India, and collaborating with many of the most celebrated brands, artists and collectives in electronic music, bringing them across India.

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Beyond their events and consistently exciting merch line, Milkman also operates their own record label and offers branding guidance, showcasing their versatility as a collective.

Currently, Milkman DJs are touring across Europe, with stops in Amsterdam, Helsinki, and Stockholm this August, including a performance at a Dekmantel Selectors boat party.

Peek some of the items below and take a look at the entire merch collection on Milkman's website here.

Henry Cooper is a Writer at Mixmag Asia. Follow him on Instagram.

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