Home Latest News Menu

​LOEWE's new rave-inspired photo series was shot in New Delhi

Photographer Gray Sorrenti captured the brand's collab with Paula's Ibiza

  • Olivia Wycech
  • 4 May 2020

Legendary Spanish label Loewe has collaborated with Balearic boutique Paula's Ibiza, a legendary shop that shaped the White Isle's bohemian style. In fact, it's the fourth time that the brands have collaborated, but this collection marks the first full collection together (previously, they were released as capsules).

Photographer Gray Sorrenti captured the spirit of the collection on a cast of models, dancers, stunt artists and performers. The shoot took place on the streets of New Delhi just before the world locked down.

"While the collection itself celebrates the breezy spirit of the Balearics, the joyful escapism of rave culture and a moment in time that saw the hedonism of these islands expand to influence subcultures across the world, the 2020 visual portfolio illustrates these things through the colour, energy and intensity of India," says the brand of its inspiration.

The photo series illustrates a vibrant collection of men's and women's pieces and also includes accessories like bucket bags, hats, a fragrance and those technicolour sunglasses that have become one of the Spanish label's signatures.

"Ibiza has always been very dear and personal to me: it's my deepest tie with Spain, harking back to childhood and adolescent memories," explains Loewe's artistic director Jonathan Anderson. "I've always said that Paula's Ibiza embodies the spirit of letting go. This collection of ecstatic abandon is part rave, part cyberdog, in acidic neons, faded olive greens, and sunrise orange."

If just for a minute, the photo series offers a moment of escape for those longing to be off to some far-flung destination this summer. "As a positive and energising message, I believe it's very apt for now," concludes Anderson.

In a bid to assist in COVID-19 relief efforts, €40 from each piece sold will be donated to educational projects supporting socially vulnerable children, following an initial gift of €500,000.

The brightly coloured collection might also be the closest thing to partying in Ibiza many of us will experience this summer, as the virus continues its wrath against the music industry (and every industry).

Scroll the gallery above to see highlughts from the shoot.

[story via Dazed, photos via Gray Sorrenti]

Load the next article