Greenpeace has launched a new campaign that employs a cover version of Fleetwood Mac's hit song ‘Don't Stop’. The environmental organisation teams up with long-time agency partner Mother, to present the song as “a call to action for people worried about their future and the state of the planet, and a rallying cry for those who dream of a better tomorrow.”
The revamped song comes in collaboration with Grammy Award-winning producer Fraser T Smith. Listen carefully and you’ll take note of the impactful lyrics penned by rapper Avelino, accompanied by soulful vocals by the House Gospel Choir and instrumental support from Tomorrow's Warriors, a jazz talent development organization.
In addition to indulging the ears, the cover comes with a short film (featuring a cameo by Will Poulter) executive-produced by actor Steve McQueen, which offers a raw perspective on the current state of the world and the collective responsibility we all share in it.
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“This short film is an arresting look at the state of a world hurtling out of control,” says McQueen.
“It captures the unease at seeing corporations (especially those of oil and gas) and their enablers do damage to the environment on our behalf, acting like there’s no tomorrow and driving the climate crisis solely for their profit. But we have collective power to realise a different future. It’s imperative that people don’t forget, tomorrow is promised to no one,” McQueen continues.
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This year at Glastonbury, ‘Don't Stop’ was broadcasted on the large screens at the main stages throughout the festival; even its tote bags and t-shirts were emblazoned with the words "Don't Stop Thinking About Tomorrow".
Watch and listen to the remake of Fleetwood Mac's ‘Don't Stop’ by Future Utopia ft. Avelino and Tomorrow's Warriors below.