​Goldie steps up to raise money for an endangered elephant reserve in Thailand

Goldie is back at it (not like he ever stopped). This time, he’s using his voice as a call to arms in Thailand where seven elephants that live in Phuket-based sanctuary are in desperate need of help.

Tree Tops Elephant Reserve is an ethical elephant sanctuary in the south of Phuket that opened in October of last year. It closed just a few months later in March around the onset of the pandemic and has been closed since. Because it relies on tourism for funding, support has been almost non-existent and the reserve has called for help.

“We are urgently in need of funding to feed and care for our seven elephants: Nam Gaew, Fah Sai, Lam Poon, Boon Song, Tong Tip, Nam Sook, and Nam Phet. We are realistically looking at 2021 before tourists will return to Phuket and even then, we are unsure of visitor numbers," the sanctuary said.

Multi-hyphenate and modern day Superman Goldie (MBE) to the rescue. Considering the artist has been based in Phuket for several years now, it’s not surprising that he’s supporting the local community — and philanthropic work has long been in his blood.

To help, the music pioneer and producer, graffiti artist and animal lover has created an exclusive t-shirt with a graffiti-inspired design emblazoned with his own signature which is printed on men’s and women's t-shirts, hoodies and sweatshirts. The garments are ethically sourced, super comfortable, Oeko Tex Standard and Fair Wear certified and printed to the highest standard with vegan inks.

“By purchasing a Goldie T-shirt, Hoodie or Sweater, the money raised will go directly to buying the daily food supply for our seven elephants for the next six months (or more)," say Tree Tops.

Elephant populations are on the decline — there are only 5,000 elephants left in Thailand compared to around 100,000 in the 1900s. From deforestation to poaching for ivory and the exploitation of elephants for the tourism industry, elephants need to be protected.

“If you choose to visit Thailand, please don't leave your morals at home,” add the reserve. “Choosing a truly ethical elephant project really can make a difference.”

You can purchase the 'Goldie Collection' here.