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Alan Walker’s Kreatell International expands into Asia with new Hong Kong base

Kreatell SuperAsia aims to oversee 12 key markets, following past successes in the region

  • Words: Amira Waworuntu | Image: Victor Gelius
  • 2 May 2024
Alan Walker’s Kreatell International expands into Asia with new Hong Kong base

Norwegian EDM heavyweight Alan Walker has taken a major step towards expanding his global influence by setting up operations in Hong Kong.

Known for his 2015 commercial hit "Faded", Walker and his management team at Kreatell International (formerly known as MER) launched Kreatell SuperAsia, a new base aimed at overseeing 12 key Asian markets including Indonesia, Thailand, Singapore, Vietnam, Korea, Japan and more.

Asia's rapid growth and potential make it a key focus for Walker, with streaming and revenue booming in countries like China and India, cementing the region’s importance for the 26-year-old producer.

His sold-out "WalkerWorld" tour in China emphasises the importance of the region even more. All 40,000 tickets for Walker's six-city tour sold out in just two weeks, showing his huge popularity and the success of Kreatell SuperAsia's promotional strategies.

Being based in Hong Kong, the team is in a prime position to build strong connections across Asia, opening up new opportunities for the regional music industry.

Kreatell SuperAsia's leadership team includes Gunnar Greve, Dan Ottesen, and Sophia Yao, who are all highly experienced in the music industry.

Gunnar Greve, who manages artist Alan Walker, is a well-known figure in Scandinavian music and serves as a judge on Norwegian Idol.

Sophia Yao, the Managing Director for Kreatell in Asia, was instrumental in promoting Walker's career in Asia, leveraging her experience with Sony Music Asia and her work with Sony and Tencent's joint venture, Liquid State.

Read this next: Monstercat establishes new APAC office in Singapore

Kreatell SuperAsia plans to build on its past successes with a 10-city arena tour in China and India, alongside solo arena shows across Southeast Asia.

Read this next: Teklife commemorates 10th anniversary of DJ Rashad’s death with global event series

Beyond touring, Kreatell SuperAsia seeks to engage with commercial brands, gaming companies, governments, and local artists to create innovative and multifaceted collaborations and projects.

For updates on Kreatell SuperAsia, follow on Instagram here.

Amira Waworuntu is Mixmag Asia’s Managing Editor, follow her on Instagram.

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