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THÜR x A.SOCIETY launches in Hong Kong today

The collab will debut at ComplexCon followed by an official launch party

  • Mengzy
  • 22 March 2024
THÜR x A.SOCIETY launches in Hong Kong today

Underground collective THÜR debuts its A.SOCIETY collection at ComplexCon in Hong Kong today, followed by an official launch party tonight.

Founded in 2019 by Subez, Busyboi, and Adipta, THÜR is known for its experimental and eclectic sonic palette as well as its cross-disciplinary forays into design and fashion.

Comprised of two models in two colourways each, theirs is the latest collaborative artist drop from the Hong Kong-based eyewear brand, which has previously tapped rising Gen-Z creative OFFGOD and street artist LOUSY for projects.

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Channeling early 2000s style is the metal frame model, available with translucent lenses in black or light blue. Then, the acetate model delivers a chunkier silhouette in either a green-pink contrast or an all-black version. Nodding to street culture, the stems on both models incorporate a bold, graffiti-style rendering of the THÜR logo.

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The launch party, which will kick off at 9pm at Terrible Baby, is set to feature South Korean producer Vangdale and Taipei-based YUUN headlining alongside THÜR’s residents.

Get tickets to the event here.

Mengzy is Mixmag Asia’s Music Culture Columnist, follow her on Instagram.

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