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Surprise! ADE 2020 goes digital

The conference is on, but ADE Festival is still an uncertainty

  • Charles Budd
  • 28 July 2020
Surprise! ADE 2020 goes digital

It’s really not a surprise that one of the world’s most anticipated dance music conferences has decided to relocate to the Internet to host its guests, speakers and we presume parties too.

With uncertainty about health and safety being of pertinent concern this year, and with little prospect of travel in sight, the official announcement came in a press update on the ADE website on Thursday 23 July, that the conference will be going digital.

According to their press statement, “As travel to Amsterdam is limited for most of the broader international B2B audience, our 2020 conference program will take place as an online-focused format. As always, we will combine panels, masterclasses, and interactive Q&As with an extensive networking platform that enables ADE delegates to connect and meet up, both virtually as well as in real life.”

This still leaves open the matter of the other half of the event, ADE Festival, which has been left undecided, with enough uncertainty, for now. The press statement continues, “the shape of ADE Festival is still uncertain at this point, but we aim to deliver the best possible ADE experience while respecting public health and government guidelines.”

ADE recently started to play a more pivotal role towards the Asian diaspora of dance music over the last two years, hosting several Asia-based artists and developing a focus on Japan, Korea and Taiwan for their major contributions to the growth of the Eastern sector. Asia Konnekt was the platform set up at ADE that brought over speakers like Korean-American songwriter Brian Lee, Brian Tsai from Spunite (Taiwan’s longest running electronic event business) and Cana Hatsushiba of WOMB, one of Japan’s most prolific nightclubs.

If anything, we should see the presence of the Asian electronic and dance music scene given even greater limelight at this year’s ADE 2020 digital conference. You can pre-register here.

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