Fashion icon Rola launches sustainable lifestyle brand

Japanese fashion icon and TV personality Rola has launched a new environmentally conscious lifestyle brand, Studio R330. The first offering from the label is a bold range of sustainable workout apparel made from recycled clothing and plastic waste.

One of Japan's most recognisable celebrities, Rola has long used her status and platform to push a message of sustainable living and is a well-known advocate for environmentalism and animal rights. With this in mind, it's perhaps no surprise that sustainability is a core concept of Studio R330. “Our ethos is to make high-quality sustainable products, designed with positivity in mind, that take into consideration the environment,” said Rola on the brand's website. “Our ultimate goal is to bring happiness by contributing to (the) future of our planet.”

Rola began her modelling career as a teenager after her stunning looks caught the attention of a talent scout as she walked through the streets of Tokyo's famous Shibuya district. Her popularity exploded following her first appearance on the cover of Vivi magazine in 2008, and her image is now ubiquitous on billboards around Japan. She is among the best-known TV personalities, or 'tarento', in the country, and has one of the biggest social media followings of any Japanese celebrity.

The introductory line of workout gear is inspired by the natural lifestyle in Los Angeles, where Rola now lives, and was designed to “share the importance of exercising to develop a healthy body and mind.” The collection has a striking, modernist look, and includes bomber jackets, hoodies, sports bras, shorts and more. You can check the full range on the Studio R330 website here, or head to their Instagram page below