Reflexed is a recently-launched Goa-based brand founded by partygoers Appy and Acquin that upcycles party posters and flexes into bags, hats, skirts, pouches and so much more.
Goa has been known to present a flurry of posters and flexes throughout the year and especially during festival season. It's no doubt these promo materials are integral to sustaining the scene, however, a lot of them end up being discarded and littering the local milieu.
Motivated by their own experiences as partygoers, the duo took action and birthed the concept of Reflexed—a brand dedicated to transforming distinctive flexes into upcycled goods. By repurposing these one-of-a-kind materials, they sought to make a positive impact on the party scene they know and love.
The duo partner up with festivals and venues that enable them to collect and upcycle used party flexes after the events have taken place.
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"We want everybody to be able to afford a Reflexed bag. From a raver who wants to carry the essence of beautiful fleeting moments turned into memorabilia to a simple vacationer who wants to take a piece of Goa with them as a souvenir," Appy and Acquin told Homegrown.
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The two envision their brand as more than just a label. They strive to repurpose flexes, prevent landfill waste and foster sustainability, creativity, and an eco-conscious future through unique upcycled products.
Learn more about Reflexed here.
Adrianna Cheung is Mixmag Asia’s Culture Curator, follow her on Instagram.