On January 20 and 21, The Great Hall at Avant Gardner played host to New York City’s very first ‘Spring Festival’ in commemmoration of the Lunar New Year.
The event was organised by Pulse Events — an event producer and promoter that pays extra attention to the Asian-American market, with a mission to be a pioneer of culture and media innovation.
Their sold-out ‘Spring Festival’ event was once of the largest dance music Lunar New Year celebrations of the city, where both Gryffin and KSHMR delivered their unforgettable sets for the elated crowds dancing under red lanterns.
“Spring Festival, aka Lunar New Year, is one of the most important festivals for Asians, representing the reunion of family and friends. It is a festival full of blessings and best wishes. We hope that through ‘Spring Festival’, more and more people will better understand the Asian culture,” explains Luffy Huang, CEO of Pulse Events, on the festival’s importance.
First established in 2021 in the US, Pulse Events comprised an international team which included members from Asia.
Creating a unique experience in each of their events, Pulse Events plans to highlight many different themes surrounding Asian holidays and cultures.
“We hope more artists with Asian backgrounds will join us,” adds Huang, who also underlines how he plans to keep improving on both themes and size for ‘Spring Festival’ moving forward.
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As Pulse Events were looking to get a footing into the NYC market for more Asia-focused events, they reached out to independent event producer Max Roseff.
With over a decade of experience in the industry and working in NYC primarily for the past seven years, he contributed his knowledge of the city’s landscape to Pulse Events, where he is now Head of Marketing. In 2016, while working for Pacha NYC, he was also asked to help launch Pacha Macau.
“Post-pandemic, I really see there being another explosion again for dance music in the Asia markets,” Roseff mentions, encouragingly. Organisers and promoters in the region, please take note.
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Riding on the success of ‘Spring Festival’, seems like Pulse Events have no intention of slowing down. They’ve already announced their next big event; SLANDER’s first 2023 show in New York City.
The Los Angeles duo are set to perform on March 3 supported by Kill The Noise and more to be announced. Tickets to the event have already sold out.
Follow Pulse Events on Twitter here for more info and updates on their upcoming happenings in The Big Apple.
Amira Waworuntu is Mixmag Asia’s Managing Editor, follow her on Instagram.