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New book dives into the bold looks of HBO's hit show, Euphoria

‘Euphoria Fashion’ features conversations between the show’s costume designer & cast in creating their signature styles

  • Adrianna Cheung
  • 27 April 2023
New book dives into the bold looks of HBO's hit show, Euphoria

Euphoria, the American television series that premiered on HBO in June 2019, is known for its bold, unflinching portrayal of contemporary teenage life, touching on issues such as drug abuse, mental health, sexuality and relationships.

The show has also been praised for its exceptional wardrobe choice. From Zendaya’s character Rue's edgy and grunge-inspired oversized hoodies and distressed jeans, Hunter Schafer’s character Jules' eclectic and experimental looks to Alexa Demie’s character Maddy's signature sharp winged eyeliner...admit it; we have all been taking notes for our next party outfit.

Euphoria‘s costume designer Heidi Bivens has teamed up with A24 to create a book that delves into the process behind picking out looks for the show.

“From the micro mini-skirts worn in the halls of Euphoria High to the maximalist theater of house party outfits, Euphoria Fashion is about more than just costumes — it’s a guide in understanding that clothes are the conduit,” Bivens explains.

‘Euphoria Fashion’ is a 272-page book that gives its readers an in-depth look into the popular rise of Euphoria culture and style, visualized and as told by world-famous fashion houses and designers like Coperni and Arianne Phillips.

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A custom Moschino dress designed for Sydney Sweeney's character, Cassie Howard in season two is featured in the book's introduction, which is written by Moschino’s former creative director, Jeremy Scott.

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Released earlier this month, the book provides a thorough peer into the encyclopedia of fabricated fantasy from Euphoria. Read intimate conversations between Bivens and the cast of the show, including Zendaya, Hunter Schafer and Alexa Demie plus Euphoria’s creator, Sam Levinson.

As readers flip between the pages of interviews, they’ll also be met with exclusive photo essays and detailed behind-the-scenes breakdowns of each character’s wardrobe and looks.

‘Euphoria Fashion’ is out now, find out more about it here.

Adrianna Cheung is Mixmag Asia’s Culture Curator, follow her on Instagram.

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