Nature becomes official Spotify artist to support conservation efforts via Sounds Right

Mother Nature herself has stepped into the spotlight as an official artist on Spotify, thanks to the innovative efforts of Sounds Right.

This initiative, launched by the Museum for the United Nations - UN Live, aims to not only celebrate the timeless contributions of nature to music but also to generate vital funding for conservation projects worldwide.

Under the moniker “NATURE” with she/her pronouns, the natural world now boasts its own page, featuring a biodiverse playlist comprising new music and remixes that ‘feat. NATURE’.

Launched on April 18 ahead of Earth Day (April 22), it features artists from across the globe who have collaborated with nature and are highlighting natural sounds from a vast range of ecosystems.

One of the key goals of Sounds Right is to ensure that nature receives fair compensation for its musical contributions. By collaborating with accredited artists, such as David Bowie and Brian Eno whose ‘Get Real’ has been remixed to include the sounds of hyenas, rooks, and wild pigs, Sounds Right aims to raise awareness and funds for conservation projects.

Royalties generated by Sounds Right will be collected by Eno's EarthPercent and then allocated to biodiversity conservation projects.

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The distribution of these funds will be overseen by the Sounds Right Expert Advisory Panel, comprising leading biologists, environmental activists, representatives of Indigenous Peoples, and experts in conservation funding.

The initiative is projected to raise over US$40 million for conservation in its first four years, with a potential reach of over 600 million individual listeners.

Melissa Fleming, United Nations Under-Secretary-General for Global Communications, said: “Sounds Right is a groundbreaking music movement. It unites people around the world in a shared commitment, recognising the intrinsic value of nature. Together, we must act now to protect our planet for our common future.”

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Mindahi Bastida, Otomi-Toltec Leader, and Sounds Right Expert Advisory Panel Member, adds: “Biocultural heritage will greatly benefit from music royalties and donations. In a way, it is about paying back to life systems that have inspired the human spirit through the magic of sound. The time has come to live in permanent reciprocity.”

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Through engaging with the ‘feat. NATURE’ playlist, listeners can support a transformative initiative that recognises and rewards nature's invaluable contribution to the music industry while funding projects that protect our planet's most threatened ecosystems.

Learn more about Sounds Right here and listen to the ‘.feat NATURE’ playlist below.

Via: Billboard & Scoop

Amira Waworuntu is Mixmag Asia’s Managing Editor, follow her on Instagram.