Meet Moonai, a mobile app that can digitally induce a chemical-free painkiller for your menstrual cycle. It does so by playing music harnessed by the power of neuroscience and sound therapy.
No female is a stranger to when shark week hurls some of the darkest and most excruciating jolting pain through the lower abdomen, causing emotional distress to ourselves and (potentially) others, too.
Statistics show that over 80% of individuals who get a visit from Aunt Flo will experience pain sometime in their life. Additionally, 5-10% will experience severe symptoms that would interfere with their daily lives.
We’ve seen many instances of music being able to cause a change in the human brain, where pain is constructed. Music has been seen to repair damage in the brain, boost the immune system, reduce stress, help Parkinson’s patients and many more.
Based in Barcelona, femtech startup Moonai has taken this concept and used neuroscience-based sounds and cognitive behavioural therapy to help with menstrual pain, sleep and overall mental health. CEO Laura-June Clarke has collaborated with neuroscientists, gynaecologists, psychoacoustic experts and music producers to create “ambient-drone soundscapes” that are personalised to your goals, taste in music, emotions and pain.
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The "music-induced analgesia" sounds are created by using brainwave synchronisation which uses precise sound parameters of 60 BPM (corresponding to your heartbeat in a relaxed state).
According to the website, “By stimulating neural pathways through sound frequencies, Moonai activates the body’s natural pain-relieving mechanisms, promoting relaxation and providing relief from period pain.”
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Currently, Moonai has created all their tracks in-house, but they’ve also recently ventured into working with artists and soon AI tech as well. However, Clarke has mentioned that they are working with smaller artists and those who are involved with LGBTQIA+ collectives. “We can also be a new revenue stream for artists. There are so many things that could be done,” she says to Music Ally.
This drug and side-effect-free alternative could be an excellent option for many individuals who would like to opt for a non-pharmaceutical way of life. The company was also seen in ADE 2022 as they were winners of the Jury prize which holds a role in their start-up community and will be organising a panel around their business during this year's festival.