Ministry of Sound introduces alcohol-free rave series for the “sober curious”

London’s iconic Ministry of Sound is set to redefine nightlife with a new series of alcohol-free raves.

Named the No & Low Day Rave, the series of open-air day events invites you to “feel the bass, not the booze”.

The first event takes place on May 11, 2025, and will run quarterly through November, offering an alternative to traditional clubbing. As of today, the line-up is yet to be announced.

At the forefront of this initiative is DRIIA, a rising DJ and producer celebrated for her ethereal fusion of UK garage, jungle, and breaks. Named Danny Howard's BBC Radio 1 Future Star, she is determined to reshape perceptions of sober raving.

DRIIA, who has been personally inspired by her own relationship with alcohol-free clubbing, sharing: “For me, the focus would be demonstrating that sobriety doesn’t impinge on enjoyment – if anything it can enhance it.”

She adds: “Dancing isn’t something that should be mutually exclusive with drinking, and to offer a space where music and community takes priority would be important in this ever-growing sober-curious society we live in.”

The experience goes beyond the music. Ministry of Sound’s new mocktail menu, curated by bar manager Laura Andrijauskaitė, brings premium alcohol-free options to the dancefloor.

According to Londonite, the menu will feature CBD-infused drinks, alcohol-free wine alternatives, and premium 0% beers.

Read this next: “A clear head on a Sunday morning is a gift”: Why DJs & ravers are embracing sobriety

This initiative reflects a broader cultural shift, with Londoners increasingly seeking nightlife experiences that prioritise connection and energy over alcohol consumption.

Ministry of Sound's club director, Matt Long, encapsulates this sentiment, stating, "Ministry of Sound is proud to embrace a new era in nightlife that respects our egalitarian legacy while moving forward with 'sober curious' communities."

Read this next: Patrick Topping to launch alcohol-free party, Sober October Rave

He further elaborates: “We believe clubbing should be about connection and making memories, whether you’re sipping a zero-proof mocktail or a low-alcohol beer.”

By embracing the sober rave movement, Ministry of Sound is adapting to changing social dynamics while exploring inclusive and innovative nightlife experiences—regardless of alcohol consumption.

Via: The Drinks Business

Amira Waworuntu is Mixmag Asia’s Managing Editor, follow her on Instagram.

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