We’ve mentioned on several occasions this year that innovation and patience are key to survival. Almost no entity, bar an artist’s social media presence, has grown this year in the music game. However, that’s not to say that ideas can’t be brought to life that hold precedence for a hopeful events industry.
Magnetic Asia, the team behind Clockenflap, Ticketflap, Sonar Hong Kong and most recently Clockenflap Music, have just announced a rebranding of their ticketing division that has been integrated with a forward-thinking solution that is much needed in these almost dire times.
Total Ticketing “Enterprise Ticketing Solution” offers a variety of large businesses and corporations like integrated resorts, ticketing companies, attractions and theme parks, large promoters, stadiums and other multi-purpose venues the opportunity to monetise their programming or activation through an all-rounded and highly capable system with diverse API support and that can be implemented globally. The possibilities already include various CRMs, cashless payments and RFID, as well as real time data visualisation thanks to an integration with Tableau.
The ultimate goal, and a real selling point here, is the ability for real time data evaluation — as a host user, the system can meet both high and low demands through scalable pricing, allowing an event to both maximise revenue and experience while being able to lower costs and priorities through easy analysis.
Peter Gordon, Managing Director of Total Ticketing explains, “Our ETS has the power to help so many different types of businesses turn their ticketing operations from a cost centre into a profit centre and to open up manifold business development opportunities with valuable new stakeholders. As well as helping our clients to transform their ticketing operations and profitability, we are currently leveraging our feature-rich systems to further diversify into cutting edge skill-sharing and booking platforms, live video streaming, and immersive audience experiences – with some exciting new product news coming very soon.”
What does this mean for clubbing and nightlife users? Simple, you can now sell tickets to your streams but with far more technological opportunity to understand your audience for greater engagement and build up of data assets, as well as maximise profitability. Artists who cannot perform, promoters who cannot run events and venues that cannot fill their seats and dance floors, this may be the solution you’ve been looking, that comes with 24-hour tech support and operations already running in Hong Kong, Singapore, Philippines, Japan and the UK.
You can find out more here.