Live Matters 2025 brings the future of events to Hong Kong

Live Matters 2025, the premiere B2B conference for the live events industry, is set to take place on Wednesday, February 12, 2025.

The hosting venue will be AIA Carnival’s World Circus Big Top Tent in Hong Kong’s Central Harbourfront.

Organised by Branded in partnership with Great Entertainment Group, this invitation-only event promises to be a game-changer for professionals across music, tech, media, sport, and gaming.

As the live events landscape in Hong Kong and the Greater Bay Area continues to grow, the timing couldn’t be better for this one-of-a-kind gathering.

Live Matters 2025 will explore key themes shaping the future of live experiences, including new venues and opportunities, the impact of cutting-edge technologies such as AI and Web3, and the role of strategic collaborations and brand partnerships in creating memorable events.

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Attendees will have the opportunity to hear from some of the most influential voices in the industry. Among the list of esteemed speakers are Darren Burden, Executive Director of Kai Tak Sports Park; Becky Yeung, Regional Head of Brand Partnerships at Warner Music Asia; Jeanne Lim, CEO of beingAI Corporation; Erich Wong, Head of Growth at The Sandbox; and Melissa Wong, Chief Customer and Marketing Officer at AIA Hong Kong & Macau.

Leaders from organizations such as Live Nation, Zebra Media, TOORLY, and Hong Kong China Rugby will also take the stage to share their expertise.

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To make the event even more memorable, attendees can look forward to surprise live performances throughout the day.

With a focus on delivering valuable insights and fostering meaningful connections, this conference is set to be an unmissable highlight for anyone working in or exploring the live events industry.

Register to Live Matters 2025 here.

Amira Waworuntu is Mixmag Asia’s Managing Editor, follow her on Instagram.

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