Ring in the Lunar New Year with Bang & Olufsen's Silk Road-inspired collection
5 limited-edition iconic pieces with a touch of ancient oriental charm
Just as the new year breaks for all of us around the globe, us in Asia are already anticipating the Lunar New Year of 2023 that’s only a few weeks away.
In an ode to this upcoming year of the rabbit, Bang & Olufsen breaks out a limited-edition collection that takes inspiration from the ancient days of China’s Silk Road.
The collection includes five already existing pieces from the brand with a twist in traditional Lunar New Year shades such as lunar red, jade green, and a refined gold tone. It also includes distinct aesthetics that pays homage to Chinese culture.
Included in the release is Bang & Olufsen’s Beoplay A9 home speaker, Beolit20 portable speaker, Beosound A1 portable speaker, Beoplay H95 headphones and Beoplay EX true wireless active noise cancelling earphones.
"Bang & Olufsen has always been committed to exploring the boundaries of Eastern and Western cultures. We draw inspiration from the legendary Silk Road and have integrated ancient oriental charm into the design of this collection", says Leon Tang, Marketing Director of Bang & Olufsen Greater China.
Additional classic Chinese touches such as a traditional hand-crafted knot that represents ‘happy reunions’, minimalist wooden legs, elegant aluminium cases and a traditional silk ribboned packaging which ties the entire collection together.
Consider the items a perfect gift for the upcoming Lunar New Year, or a quintessential piece for your space if the colour tone fits the aesthetics.
In conjunction with the release, the brand has also collaborated with Chinese singers and musicians Matt Lv, Lumi Liu and Corsak Hu in creating content to further promote the collection.
Peek the price of each piece below:
- Beosound A1 Lunar Red and Jade Green: USD 279
- Beoplay EX Lunar Red: USD 399
- Beoplay H95 Lunar Red: USD 899
- Beolit 20 Jade Green: USD 549
- Beoplay A9 4th generation Lunar Red: USD 3,799
To purchase the collection, click here.
Miki Kitasako is Mixmag Asia’s Social Media and Content Producer, follow her on LinkedIn.