Live Nation has launched a new electronic music division, Live Nation Electronic Asia, which is a new electronic-focused events division looking to meet the continent’s increased demand for dance music events.
The Asian division will be headed by Jim Wong, a Hong Kong based promoter, who will supervise the division’s overall development. Wong is well known in the region for his orchestration of more than 500 concerts, festivals, and club bookings in Hong Kong and China.
Alan Ridgeway, Live Nation President of International & Emerging Markets, said: “Our overarching goal is to connect artists and fans for unparalleled live music experiences, and it’s undeniable that fans in Asia, especially China, are eager for more electronic music.
“Combining Jim’s experience with Live Nation’s network and resources allows us to accelerate our presence in this genre, giving fans even more electronic music performances through both concerts and festivals.”
The division will debut with a Tiesto led tour that will span eight dates across China and will promote his next album called ‘Clublife Vol. 5: China’ at the same time. The billing will be accompanied by a Creamfields Festival in Hong Kong and Taipei this December.
Live Nation is one of the world’s biggest entertainment companies with 196 venues in 11 countries and over 90 large music festivals in the U S & Europe like Bonnaroo, Creamfields, EDC, Lollapalooza, Governors Ball, I Love Techno, Holy Ship and more. Earlier this year, EDC Japan was the company’s first foray into Asia.
[via Music Business Worldwide]